Designed Consciously
To Wear Confidently

Featuring water-saving methods and recycled materials, our sustainable denim is both better for the environment and beyond flattering on you.

DENIM FOR ALL WOMEN

Our mission is to encourage body positivity, self-love and confidence in the lives of every woman. Our jeans inspire women around the world to live their best lives and feel confident in everything they do.

OUTSTANDING FIT & COMFORT

The secret to our success is rooted in the diversity of our team. The JAG family is made up of a range of women varying in age, body type, size and fit concerns. We test and try on all our products. We believe in this product, because we wear this product.